Brain Cells 'Recognize' Famous People

"NEW YORK (AP) - Halle Berry? Jennifer Aniston? Everybody knows them. And now a surprising study finds that even individual cells in your brain act as if they recognize them.

The work could help shed light on how the brain stores information, an expert said.

When scientists sampled brain cell activity in people who were scrutinizing dozens of pictures, they found some individual cells that reacted to a particular celebrity, landmark, animal or object.

In one case, a single cell was activated by different photos of Berry, including some in her 'Catwoman' costume, a drawing of her and even the words, 'Halle Berry.'

The findings appear in a part of the brain that transforms what people perceive into what they'll eventually remember, said Dr. Itzhak Fried of the University of California, Los Angeles, a senior investigator on the project."

Read the entire article for several important caveats.